Regardless of which teams qualify for the College World Series, the City of Omaha comes away a winner. In 2007 alone, Series patrons added more than $41 million to the local economy.

A recent study, titled “The Impact of the College World Series on the City of Omaha, 2007-2018,” by Creighton professor Ernie Goss, Ph.D., found that of the $41 million, more than $1.8 million goes to city tax coffers and $4.6 million to state and local tax collections.

Because nearly half of attendees are from out of state, these represent ‘new dollars’ to the area’s economy and are very powerful in generating jobs and income for the region.

Other findings show:

• Between 2008 and 2018, the Series will add $514.8 million to the Omaha economy; $25.7 million to city tax coffers; a total of $66.5 million to state and local tax collections.
• According to the Nebraska Department of Economic Development, 48.5% of the attendees were from outside of Nebraska.
• In 2007, the Series drew almost 9,000 more fans per session than the NCAA March Madness basketball championship.
• An estimated 445 million viewers tuned into more than 45 hours of national broadcast coverage. Those telecasts transmit images of Omaha's attractions, riverfront and changing skyline, increasing Omaha’s national profile as a competitive city.

The complete impact study is available for you to download in PDF format> (File size 952k). 

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